In 2013, with perceptions slipping and criticism mounting, Walmart set out to change how people saw them with a promise of $4 billion in U.S.-made goods.

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But the story wasn’t the products. Or the flag stitched onto them.

The story was the hands. The hours. The human effort. Because work gives us pride. Work builds families and communities.
Work gives us dignity. And there is something truly beautiful about that.

EFFIE WINNER