Despite being the world's largest travel experiences marketplace, Viator's brand awareness stood at a mere 4%. They had hit a ceiling in terms of growth through performance marketing.

It was time to create a brand.

With over 300,000 unique travel experiences in one place, Viator allows travelers to do more wherever they visit.

From that truth, we created a clear, simple brand platform: Do more with Viator.

But why is doing more important? Because the tours, the attractions, the classes, the daring stuff and the stuff just for mom—they create memories. And making memories is the number one reason people travel. But the memories that actually stick? They're not beautiful postcards. They're the quirky stories we hold on to and tell again and again.

Creative Strategy: Viator gets us to more of the stories that stay with us.

Results: In 18 months, Viator drove a 29% increase in awareness and a 49% increase in revenue YoY.